When you're opening a piercing studio there are several factors that can affect your success. Having a good plan for both the business itself and your services will make your business more successful.
Location
The success of your business can be affected by location. Many piercing studios offer other services like tattooing, so you might need a space large enough to accommodate several services. If you will offer additional services, you will need to have enough space to create private cubicles for services. Ideally, your location will be along a busy road or have other businesses nearby that could attract customers. For example, retail or food locations are a good spot to bring attention to your services. If there are other piercing studios in the area, you likely do not want to be located in the same general area, otherwise, you will be directly in competition with the other studio, potentially hindering your success.
Jewelry
Jewelry should be readily available. Both the original jewelry used immediately after piercing and jewelry customers can buy once their piercing has healed should be available. The objective is to prevent customers from going elsewhere to find jewelry, thereby increasing sales and return customers. Piercing studios are generally more meticulous about the jewelry they carry as opposed to getting piercings inside a shopping mall. You should make a point of carrying specific metals that are likely to work well for people with sensitive skin. Gold and surgical steel are among the metal types that are generally well-tolerated. An additional service you should consider is either learning how to anodize metal or hiring someone capable of doing it. This service is popular because you can buy titanium jewelry and the customer can decide the final color. The ability to do Type 3 anodizing means the same piece of jewelry can become bronze, gold, rainbow, or virtually any color, depending on the voltage used.
Marketing
To get your piercing studio off the ground, you should do marketing well before you open. After you buy the space, you should start by having a sign created that is easily readable from the street. The sign should include the name of your studio and any social media handles. Marketing on social media before you open can increase the number of people who know your business exists as soon as it opens. Marketing ahead of time gives you the opportunity to offer promotions that will increase business in the early days of the studio. If you are offering fine jewelry, you can offer free or discounted piercings with purchase. Studios that include tattooing often find offering a substantial discount to anyone who is willing to have a tattoo chosen by the artist is another popular marketing tactic.
Your primary concern when starting a piercing studio is the location of the business and what products and services you will offer. Starting with a good business plan will increase your chance of success.
To learn more about ear piercing studios, reach out to local service providers.
Share29 August 2023
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